branding
Brand Stortytelling: Reaching Your Audience
When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predicament and watched his kindergartner, Grace, play with a friend, Chris Bohjalian answered the call that changed his life.
It was none other than Oprah Winfrey, who announced she had just selected “Midwives,” his already-bestselling novel, for her book club. A year later, “Midwives” was still on the bestseller list, and 19 years after that, Chris is the author of 20 novels, many of which have won awards and attracted huge audiences.
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